From a visionary concept to market implementation

Practice-orientated Product Design for Investment goods

Uncovering and developing the special added value of a product is one of a huge variety of tasks of our product design services. It does not always have to be the visionary concept that delivers the framework for functionality, more often it is the small but substantial details which create a major competitive advantage.

Beyond mere pure aesthetics we see the industrial design service as an opportunity to raise the level of communication between a product and its user. Our design concepts avoid useless accessories and focus on the bare essentials: How can we support maintenance and a clear system overview with an outer appearance and a sensible arrangement of needed parts?

We don’t focus only on the product itself, but also on the surrounded product family and the corporate design of the manufacturer. In the end even very technical products – specially investment goods – communicate an identity and their affinity to the complete program of a manufacturer.